The Real Big News: Incremental Progress


… we tend to assume that innovation and progress come from big technology breakthroughs, from new gadgets and communications technologies, most of them created by the private sector. But the positive trends in our social health are coming from a more complex network of forces: from government intervention, public service announcements, demographic changes, the shared wisdom of life experiences passed along through generations and the positive effects of rising affluence. The emphasis on private sector progress is no accident; it is the specific outcome of the way public opinion is shaped within the current media landscape.

The public sector doesn’t have billions of dollars to spend on marketing campaigns to trumpet its successes. A multinational corporation invents a slightly better detergent, and it will spend a legitimate fortune to alert the world that the product is now “new and improved.” But no one takes out a prime-time ad campaign to tout the remarkable decrease in air pollution that we have seen over the past few decades, even thought that success story is far more important than a trivial improvement in laundry soap.

That blind spot is compounded by the deeper lack of interest in stories of incremental progress. Curmudgeons, doomsayers, utopians and declinists all have an easier time getting our attention than opinion leaders who want to celebrate slow and steady improvement.

–Steven Johnson, “We’re living the dream; we just don’t realize it” on CNN Opinion

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