Executive Order: Using Behavioral Science Insights to Better Serve the American People


Came across this thanks to Vaughan Bell on MindHacks.

President Obama has issued an executive order that acknowledges the importance of design in impacting behavior and psychology, a subject we have discussed here, most recently in relation to a scarcity mindset and our cognitive fallibility. Here’s the overview of the executive order:

A growing body of evidence demonstrates that behavioral science insights — research findings from fields such as behavioral economics and psychology about how people make decisions and act on them — can be used to design government policies to better serve the American people.

Where Federal policies have been designed to reflect behavioral science insights, they have substantially improved outcomes for the individuals, families, communities, and businesses those policies serve. For example, automatic enrollment and automatic escalation in retirement savings plans have made it easier to save for the future, and have helped Americans accumulate billions of dollars in additional retirement savings. Similarly, streamlining the application process for Federal financial aid has made college more financially accessible for millions of students.

To more fully realize the benefits of behavioral insights and deliver better results at a lower cost for the American people, the Federal Government should design its policies and programs to reflect our best understanding of how people engage with, participate in, use, and respond to those policies and programs. By improving the effectiveness and efficiency of Government, behavioral science insights can support a range of national priorities, including helping workers to find better jobs; enabling Americans to lead longer, healthier lives; improving access to educational opportunities and support for success in school; and accelerating the transition to a low-carbon economy. [Bold added]

To the point about automatic enrollment for retirement savings, this echoes advice from the authors of Scarcity to design for automating opt-in, rather than opt-out, as well the idea of designing for better choices to be more immediately accessible.

While some will perceive this order as paternalistic mind-control, I think this points to a promising shift in an approach to human-centered design in policy, rather than decision-making solely based on bureaucratic concerns.

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