Social Context Means More Than Incentives


“So context, especially social context, have effects on us that are just beyond our recognition. If you and I meet for the first time over coffee, I’m probably going to think, you know, you’re a swell guy. I mean I’d like to get to know him better. God forbid we meet over iced tea because I’m going to think: kind of a cold fish. So ambient temperature in a room, the ambient temperature of what you’re touching influences your judgment about a person. You put people in a blue or green environment, they’re more creative. And keep them the heck out of a red environment. Although if you are on a dating website, wear a red shirt if you want to get more hits. So the element that influences us most, most powerfully and most constantly is the behavior and the attitudes of other people.”

–Richard Nisbett, “Think You’re Thinking for Yourself? Think Again” on Big Think

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