The Doorway Effect


One of the many delightfully mysterious "closes" of Edinburgh's old town.
One of the many delightfully mysterious “closes” of Edinburgh’s old town.

“Our memories, even for our goals, are embedded in webs of associations. That can be the physical environment in which we form them, which is why revisiting our childhood home can bring back a flood of previously forgotten memories, or it can be the mental environment – the set of things we were just thinking about when that thing popped into mind.

The Doorway Effect occurs because we change both the physical and mental environments, moving to a different room and thinking about different things.”

–Tom Stafford, “Why you forget what you came for when you enter the room” on Mind Hacks

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